Main Objective
To increase the company’s revenues by at least 20% per year, achieve a profit ratio of at least 12% of annual revenue, and increase the growth rates of revenue and profit in all sections of the company in its branches inside and outside Kuwait.
The main objectives, along with the corporate mission and vision, are reviewed at the end of each financial year by each department, in coordination with department managers, to develop detailed objectives that will support the mission and vision.
